The trend of consumption upgrading is becoming more and more obvious. The sales volume of middle and

Brand has won market recognition, high-end sales increased by more than 500%, retail sales exceeded 10 billion yuan, consumer awareness reached 93% & hellip; & hellip; last year, Boston not only became popular in the capital market, but also achieved a reverse sales.



Recently, at the 2008 Boston Strategic Result Conference, Rui Jinsong, senior vice president of Boston International Holdings Limited and general manager of Boston Down Garments Limited, said that in 2018, the company followed the market demand to open up & ldquo; Second Entrepreneurship & rdquo; and jointly led Junzhi Consulting into the competition strategy, through continuous innovation and breakthroughs, achieved brand value remodeling in the mainstream market demand. Activate consumers'minds of “ down clothing experts ” cognition, thus winning the adverse growth in the cold winter of the economy.



According to Boston's latest share price, of all more than 800 Hong Kong stocks trading southward, Boston ranked among the top three in the 2018 trading year, up 132.8%.



Bosten's long-term strategic adviser and behind-the-scenes military adviser, mdash; & mdash; & ldquo; & rdquo; China's consulting benchmark; the so-called Jun Zhi consulting, can't help him achieve the counter-attack. Xie Weishan, chairman of Junzhi Consulting, said that in 2018, Boston's overall layout of products, channels and operations around the strategic direction will help the brand build high barriers to competition and consolidate its advantages in the field of down clothing.



& ldquo; The decline in demographic dividend and the impact of overseas brands, Boston's adverse development, not only verifies the accuracy of brand strategy, but also plays a role of reference for the industry. & rdquo; said Xia Lingmin, vice president of China Textile Industry Federation.



Industry insiders said that Bosten's gorgeous turn has three key points: First, a solid quality foundation. As a benchmark brand in China's apparel industry, since its establishment in 1976, Bosten has focused on the development, design and production of down clothing, leading the product quality revolution in China's down clothing industry. In addition, the company has gradually deepened its cooperation with international first-class scientific research institutions and made breakthroughs in product fabrics, functions and other R&D innovations. The second is the correct guidance of competitive strategy. Rui Jinsong said that in November 2017, Boston launched a competitive strategy with the help of Junzhi Consulting. Because people's consumption ability is becoming stronger and stronger under the trend of consumption upgrading, the strategic direction is in line with the trend of social development. At the same time, based on the formation of rivals, it has a unique competitive advantage of differentiation. Third, the traction of entrepreneurship. Bosten's 42-year struggle is a microcosm of the development and progress of China's apparel industry and down industry, reflecting every important change in China's economic and social development.



At the strategic results conference, Bosten also announced that it will continue to focus on down jackets in 2019. Gao Dekang, chairman and President of Boston International Holdings Limited, said, & ldquo; In 2019, Boston will continue to adhere to the competitive strategy, accelerate brand transformation and remodeling, and promote the high-quality development of enterprises with brand strength. ”