On February 6, Brand Finance, a world-renowned brand valuation agency, released the “ the top 10 global industrial brands in 2019 & rdquo; on the list, Basf, a German company, undoubtedly regained the top of the global workers once again, with brand value soaring by 108% to 8.253 billion US dollars (about 55 billion RMB).
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Although BASF is not directly oriented to end-users, so it is not recognized in the hearts of ordinary people, but the chemical industry has never underestimated its value. Over the years, BASF has repeatedly been on the list of the most admired companies in Fortune Magazine - ldquo; the best German company - rdquo; the throne, the Volkswagen, Mercedes-Benz, Siemens, these German giants have been pulled down. In 2018, Basf ranked 112th in the Fortune 500 with a revenue of $72.6 billion a year. Among them, Greater China contributed 7.3 billion euros (about 55 billion RMB) to BASF!
How do products spread throughout Chinese life?
According to public information, Basf is a chemical company headquartered in Ludwig Port, Germany. It was first established in 1886 and has a history of 133 years. Most of Basf's products are extracted from crude oil and natural gas. It has its own coal, oil and natural gas resources.
Although it is not well-known in China, BASF's customers cover agriculture, food nutrition, pharmaceuticals, automobile transportation, chemicals, electrical appliances, energy and resources, packaging and printing, furniture and wood, nursing and cleaning, shoes and textiles and other industries, and its products are widely distributed in the daily life of the Chinese people.
Take agriculture and food industry as an example, Basf's agrochemical polymer Agnique® & nbsp; IR can restore the soil without affecting soil fertility and prolong soil water retention time by 30%. In food processing, Basf's Chinese R&D team developed paper coating adhesives with low VOC content and odor for making food contact cardboard; Basf's amorphous thermoplastics Sex material Ultrason & nbsp; E2010 can also ensure food safety in the cooking process, many kitchenware manufacturers have used this material in their new products.
In addition, BASF and Guangzhou Automobile Co., Ltd. also launched three concept cars at the Guangzhou Auto Show in 2018; a group of ofo owns & ldquo; running shoes & rdquo; shared bicycles use BASF's double-decker tire system; BASF's furniture materials and household cleaners are widely used in Chinese families; it also cooperates with Adidas to develop particle foam materials for application. The sole, such a sneaker, absorbs the impact on the foot during running and converts it into energy. Basf is like an octopus that extends its tentacles to all walks of life and changes the lives of today's Chinese people.
Annex: Six Development Stages of Basf
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Basf was first associated with China 134 years ago. In 1885, before starting, Basf sold textile dyes to China, which was still poor and backward at that time. In order to adapt to the small workshop business in southern China's textile industry, BASF supplies customers with tinned dyes, then retails them with spoonfuls and spoonfuls, and finally delivers clean, bamboo-paper-packed dye powders to buyers. With these little spoons, Basf's business in China accounted for 14% of its global sales on the eve of World War I in 1913.
Welcome the Spring of Cooperation
Since then, war and political turmoil have hit Basf's business in China badly. It was not until the Guangzhou Fair was established in 1964 that Basf ushered in a new spring in China. In a few years, Basf returned to China and covered almost all industries in China.
In 1978, China's oil production exceeded the 100 billion tons mark. In order to make good use of this 1,000 tons of crude oil, Sheng Huaren, deputy general manager of Sinopec, came to the headquarters of Basf, Germany, to seek technical assistance from Basf. Basf is also pleased to accept, agreed to sell two kinds of processes to Sinopec, help Chinese enterprises to build endogenous growth capacity, not only to solve Sinopec's problems, but also opened the door to the Chinese market for Basf.
With the acceleration of China's reform and opening up process, Basf has also taken root in China. From 1994 to 1995, several joint ventures were put into operation in BASF. In 1994, the then chairman of BASF's board of directors, Stelub, and his colleagues outlined the blueprint of Nanjing's integrated production base on a napkin paper. Ten years later, all the large-scale chemical plants in the base were finally completed.
According to Basf insiders, the integration base in Nanjing fully adopts the latest German technology. Up to this year, as an important foreign-invested enterprise in the field of chemical industry in China, BASF's main investment projects are located in Nanjing, Shanghai and Chongqing, 26 production bases are all over China, of which BASF Shanghai Innovation Park is the global R&D hub. At present, China has become the third largest market in BASF after Germany and the United States.
On November 20, 2018, BASF, a giant in the Chinese market, launched a new strategy.
According to the strategy, & ldquo; by 2030, China's share of the global market will expand to nearly 50%, and BASF will grow with it. We will build a new integrated base in Zhanjiang, Guangdong, and expand the base in Nanjing, which will significantly enhance our growth level in this dynamic market. ”
