Textile industry seeks the path of technological innovation and value growth in the changing situati

Today's tie is the first tie to be designed with artificial intelligence patterns, which is the first release in the world. Sun Ruizhe, president of China Textile Industry Federation, who made the keynote report of China Textile Innovation Annual Conference for 20 years at the 2018 China Textile Innovation Annual Conference held on December 11, took his tie as an example and introduced to more than 500 participants that China's textile industry is strengthening its integration with artificial intelligence and promoting industrial upgrading through technological innovation.
This annual conference is sponsored by China Textile Industry Federation and co-sponsored by China Textile Information Center and National Textile Product Development Center. The theme is “ New Situation of Great Change: Trends and Prospects &rdquo. Participants generally agreed that the textile industry urgently needs to clarify the situation, review the situation, further accelerate the pace of industrial transformation and upgrading, and constantly improve the value innovation ability of the industry.
Confidence in stability and change
Innovation is an eternal topic of social development and a source of power for industrial development and progress. Gao Yanmin, Director of Consumer Goods Industry Department of the Ministry of Industry and Information Technology, said that China's textile industry has shown a steady and progressive development trend. The long-term transformation to a good industrial economic fundamentals and innovative innovation has become a ballast stone and a source of power to stabilize expectations and boost confidence. Therefore, in the face of a stable and changing environment, we must maintain stability and confidence before we lose our direction.
Gao Yanmin hopes that the textile industry will further implement the strategy of increasing varieties, improving quality and creating brand & ldquo; three products & rdquo; taking supply-side structural reform as the main line, improving the quality of supply system as the main direction of attack, intensifying the intensity of industrial structure optimization, focusing on making up shortcomings, strengths and weaknesses, creating new advantages, and promoting the textile industry to move towards the middle and high-end; deploying innovation chains around the industrial chain and encircling them. Around the innovation chain, allocating capital chain, strengthening innovation drive, actively changing growth power, accelerating the construction of various innovative application demonstration platforms and innovative system of textile industry, grasping the construction of innovative center of textile industry manufacturing industry, continuously promoting intelligent manufacturing and green manufacturing, and organizing key technological innovation issues in key areas of the industry; in addition, the industry should adhere to innovation work with enterprises as its core. Subject, market-oriented, strengthen the construction of innovative talent team, adhere to open thinking, make full use of innovative resources in both international and domestic markets, attach importance to the introduction of digestion, absorption and re-innovation, and attach importance to intellectual property protection.
Sun Ruizhe said that the theme of the conference was determined after much in-depth thinking and discussion. In a century of unprecedented changes full of uncertainty, asymmetry and instability, the world economy is deeply related, the pattern of interests is becoming more complex, the industrial ecology is rapidly evolving, and the pattern of knowledge economy is remodeling. China has formed a high-quality development pattern, a high-potential consumption pattern, a high-level open pattern, a high-intensity innovation pattern and a high-efficiency market pattern.
Sun Ruizhe believes that under the new situation, China's textile industry has accelerated its transition to a high-quality development track and become the backbone of maintaining the smooth operation of the economy. Its internal structure, operation logic and value model have undergone profound adjustments. To cope with the great changes, the industry needs to maintain its strength and stimulate its vitality, and find a good position in the development coordinate system of technology and rules from a new perspective of scale, long-term, design and boundary. In addition, we should adapt to the changing situation, deepen industrial innovation with quality as the core, strengthen foreign cooperation with openness as the orientation, build industrial community with synergy as the destination, promote fashion development with culture as the basis, improve social responsibility with sustainability as the standard, and build a bright future for the industry around & ldquo; science and technology, fashion, Green & rdquo; and so on.
Technological innovation remains a priority
In the face of change, how to respond to changes is a realistic issue in front of the industrial interface, and technological innovation is still the priority choice for the textile industry to seek breakthroughs.
Yang Huan, president of Accenture Greater China Management Consulting, believes that the pressures facing the textile and apparel industry mainly come from the wide application of digital technology, intelligent service, digital consumption and cross-border competition in the world and China, which have brought unprecedented threats to the survival of traditional enterprises.
According to reports, China Textile Industry Federation and Microsoft have cooperated to establish an artificial intelligence fashion design platform, dedicated to bringing new choices for fashion creative design in the textile industry. Wang Yongdong, senior vice president of Microsoft Global and President of Microsoft (Asia) Internet Engineering Institute, believes that AI learns and absorbs a large number of excellent works of art and design achievements in human history, and transforms them into its inspiration and design power. Microsoft hopes to make AI development easier and more accessible through cooperation.
Industrial Internet brings opportunities for business innovation. According to Wang Limin, chairman of Huafang Limited by Share Ltd, China Textile Co., Ltd. based on the upgrading of equipment level, achieved technological breakthroughs and improved total factor productivity, and completed the transformation and upgrading of enterprises by means of technological innovation, fashion globalization, construction of green industrial chain and transformation of Internet +. Sun Weiting, chairman of Huafu Fashion Co., Ltd., believes that flexible supply chain is a necessary answer for industry. It should face three steps of manufacturing flexibility, organizational flexibility and digital flexibility to solve the best results of order scaling, inventory backlog and full utilization of production capacity. In order to realize flexible manufacturing and customization, Hangzhou Mastery Silk Digital Printing Co., Ltd. digitalized all the colors of digital printing, said Matting Fang, general manager of the company.The cost of making a scarf is the same as that of making 10,000 scarves. Gong Huairui, director of high-tech R&D Department of Luolai Living Science and Technology Co., Ltd., believes that the matching application of intelligent technology in intelligent production, intelligent detection, intelligent logistics and warehousing system improves production efficiency and quality stability.
In view of the development and application of new materials in textile industry, Qiu Zhiping, the executive vice president of Hongfa Longitudinal and Horizontal New Materials Science and Technology Co., Ltd. of Changzhou City, said that compared with the high-end applications of carbon fibers abroad, there is still a big gap in China. In order to lead the innovation and development of carbon fibers, Hongfa has not only established a large data platform for composite structure design, but also established an integrated research, design and The collaboration platform of integration of technology system and R&D design greatly reduces the cost of product development and shortens the R&D cycle.
Trend to “ Consumer-centered ”
Technological innovation not only changes the R&D and production side of the textile industry, but also brings changes to the retail side of the market. The change of retail end brings challenges to textile enterprises, at the same time, it also changes the operation management and concept of textile enterprises, and opens up new growth space and development power for them.
Traditional retailing is mainly the order of goods, goods and people. With the reconstruction of business logic, it gradually evolves into the order of people, goods and people. Jin Ming, chairman of the board of directors of Claytier Holdings Limited, believes that the market no longer blindly produces goods, but first uses cloud computing, Internet and big data to count the consumer demand and consumption characteristics of users, and uses these data to design the style, characteristics, forms of products and put them into production. According to market trends, the essence of the product is to launch products from “ commodity-centered-rdquo; To & ldquo; consumer-centered & rdquo; pay more attention to consumers'demand for individualized products, quality, as well as scene-based, efficient and convenient shopping experience.
The retail industry is at a turning point of great change. Zhao Yingming, Vice President of Strategic and Investment Department of Jingdong Group, believes that the changes of consumers, consumption patterns and consumption channels have brought tremendous changes to the retail industry. With the decline of general consumption and personalized consumption in the current retail industry, it is necessary to study retail industry in every city and region. Today's retailing is an active micro-business ecology in Weixin ecology, as well as e-commerce ecology and the still powerful off-line ecology. In the future, retailing will be & ldquo; unbounded retailing & rdquo; everywhere and omnipresent.
Feng Zhaoyan, general manager of Testa (Beijing) Textile Verification Co., Ltd., introduced that the survey shows that consumers pay more attention to the concept of environmental climate and sustainability, thus paying more attention to the export of harmful substances in textiles. For this reason, Testa, with the help of the certification data of Sustainable Textile Supply chain, tries to start with the input management of textile production and solve the production process management so as to achieve in-transit. Provide sustainable eco-security products in management to build a Sustainable Textile eco-chain.
Design to Achieve Value Growth
Creative design is the intrinsic value of textile and garment. Li Lei, deputy director of fashion trend Department of China Textile Information Center, believes that innovative elements such as style, quality, function, delivery date, price, ecology and culture require different brand orientation for different styles. Sports brand pays more attention to function, quality and delivery time; luxury brand pays more attention to style, price and culture; Fast fashion brand pays more attention to delivery time, style and ecology. Only by understanding the innovative elements of products can we develop extensively for brand positioning.
Speaking of specific development ideas, Li Lei said that with clear market demand analysis and pyramidal product development ideas, on the way to enhance product design innovation ability, we also need to enhance the personal ability of every designer. Through the design of salon group discussion, sand table simulation and other links, continue to hone and polish the next season's design ideas. In order to improve the accuracy and effectiveness of product development, after screening the draft, it is necessary to make targeted product planning according to the actual needs of enterprises and customers. Finally, the product will be presented in the form of fashion trend release and dynamic show to sort out the product closing of the current season and inspiration for the concept of the next season.
All along, the China Textile Industry Federation has paid attention to the cultivation and guidance of creative design ability of the industry. At this annual meeting of innovation, the China Textile Industry Federation also held the “ China Textile Fabric Epidemic Trend Research and Publication Alliance Enterprise & rdquo; and “ China Textile Industry Design Center & rdquo in 2018; Licensing Ceremony, “ Cultivating and Promoting Ten Types of Textile Innovation Products in 2018 - rdquo; Publishing and & ldquo; China Textile Industry Federation Product Development Contribution Award & rdquo in 2018 The award ceremonyTo guide the design innovation of the industry through typical demonstration.