In the first half of 2018, the scale of domestic online retail market reached 40810 billion yuan.

Recently, the E-Commerce Research Center released the "China Online Retail Market Data Monitoring Report 2018 (Part I)", which focused on tracking the hot online retail industries such as integrated e-commerce platform, mobile e-commerce, social e-commerce, rural e-commerce, fresh e-commerce, mother-to-child e, boutique e-commerce, brand e-commerce and so on, and disclosed the business. The key data of the industry were analyzed and interpreted in detail.
The volume of online retail market transactions reached 4081 billion yuan < br style= "font: 100 14px/30 PX simsun; text-align: left; color: RGB (51,51,51); text-transform: none; text-indent: 0px; letter-spacing: normal; word-spacing: 0px; white-space: normal; widows: 1; font-size-adjustment: none; font-normal-text-kit-text-text-stretch: normal; web-kit-text-normal-space: normal; letter-spacing: normal; letter-spacing: normal; Stroke-width: 0px; / >
The report shows that in the first half of 2018, the volume of domestic online retail market transactions reached 4081 billion yuan, an increase of 30.1% over the same period last year. With the continuous improvement of domestic residents'consumption capacity and the gradual formation of online shopping habits, the scale of online retail market transactions in China has maintained a sustained growth. In particular, the major domestic e-commerce platforms contributed significantly to the growth of transaction scale in the first half of 2018; online and offline convergence, social e-commerce, and extension and expansion of pan-retail categories will become an important growth point of domestic online retail and even the entire retail market in the future; the layout of new retail by e-commerce giants The rise of physical stores will exacerbate the expansion of the network retail market.
The size of online shopping users is 569 million < br style= "font: 100 14px/30 PX simsun; text-align: left; color: RGB (51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: normal; word-spacing: 0px; white-space: normal; widows: 1; font-size-adjustment: none; font-stretch: normal; webkit-text-stroke-stroke-normal; letter-spacing: normal; word-spacing: 0px; white-space: normal; widows: 1; font-size-adjustment: none; font-stretch: normal; text- Width: 0px; / >
According to the report, in the first half of 2018, the number of online shopping users in China was 569 million, up 10.2% from 516 million in the first half of 2017. With the popularity of Internet and online shopping, the growth trend of online shopping users is slowing down. In today's consumer upgrade market environment, consumers are increasingly demanding on the quality of goods and the individualization of goods. More and more attention is paid to shopping experience, and consumers are willing to shop online.

Online retail B2C enterprise market share < br style= "font: 100 14px/30 PX simsun; text-align: left; color: RGB (51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: normal; word-spacing: 0px; white-space: normal; widows: 1; font-adjustment: none; font-stretch: normal; web kit-stroke-stroke-w; text-transform: none; text-indent: 0px; letter-spacing: normal; word-spacing: 0px; white-space: normal; widows: 1; font-adjustment: none; Idth: 0px; / >
The report shows that in the first half of 2018, China's B2C online retail market (including open platform and self-marketing, excluding brand e-commerce), Tianmao still ranked first, accounting for 55% of the market share, an increase of 5% over the same period last year; Jingdong's market share accounted for 25.2%, an increase of 0.8% over the same period last year, followed by more cities; The market share is 5.7%, ranking third; the fourth to eighth business platforms are: Suning Easy-to-buy (4.5%), Merchandise Club (4.3%), Gome (1.2%), Amazon China (0.6%) and Dangdang (0.5%); other e-commerce platforms account for 3%.
The scale of mobile online shopping transactions is 2737 billion yuan < br style= "font: 100 14px/30 PX simsun; text-align: left; color: RGB (51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: normal; word-spacing: 0px; white-space: normal; widows: 1; font-size-adjustment: none; font-stretch: normal; text-stroke-stroke-normal; -width: 0px; / >
In the first half of 2018, the scale of China's mobile online shopping transactions was 2737 billion yuan, up 22% from 2245 billion yuan in the first half of 2017. The rising growth rate shows that the number of mobile online shopping users is increasing. Most of the online shopping behavior of users on PC has been transferred to mobile phones, tablets and other mobile applications. With the proliferation of social business models, more than 90% of Internet users will use mobile terminals as the main consumption channels. With the increasing cost of online customer acquisition, pooling, distribution and other typical social e-commerce modes have become a new way for e-commerce platforms to quickly attract passengers, as well as the ldquo, the third pole-rdquo, which is in line with the retail e-commerce industry, platform e-commerce and self-operated E.

Social e-commerce financing events < br style= "font: 100 14px/30 PX simsun; text-align: left; color: RGB (51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: normal; word-spacing: 0px; white-space: normal; widows: 1; font-size-adjustment: none; font-stretch: normal; webkit-text-stroke-width: 0px;" / >
In the first half of 2018, China's social e-commerce industry has disclosed six investment and financing incidents. Among them, $120 million in round B financing, $3 billion in round C financing, $150 million in round C financing, $300 million in round D financing, $100 million in round C1 financing, and $580 million in round B financing in round C financing. The development of traditional e-commerce encounters bottlenecks, the traffic dividend disappears, the growth rate of e-commerce users slows down dramatically or even negative growth, while the proportion of users shopping on the mobile Internet accounts for 70-80% of the total online shopping.
Rural retail sales reached 63.28 billion yuan < br style= "font: 100.14 px/30 PX simsun; text-align: left; color: RGB (51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: normal; word-spacing: 0px; white-space: normal; widows: 1; font-size-adjustment: none; font-stretch: normal; webkit-text-strok: 0 px; letter-spacing: normal; letter-spacing: 0 px; white-space: normal; widows: 1; font-size-adjustment: none; font-stretch: E-width: 0px; / >
The report shows that in the first half of 2018, China's rural online retail sales reached 63.228 billion yuan, up 44.2 billion yuan from the first half of 2017. In recent years, rural e-commerce as a whole is in the stage of rapid development, especially in recent years, the volume of online retail transactions in rural areas has more than doubled. Although the growth of rural electricity providers slowed down in 2017, the volume of retail transactions also exceeded one trillion. Rural e-commerce will further accelerate the economic development and prosperity of rural areas under the circumstances of increasing efforts to alleviate poverty and poverty in rural areas by means of e-commerce platforms such as Jingdong, gathering and gathering.
The transaction scale of fresh e-commerce is 105.16 billion yuan < br style= "font: 100.14 px/30 PX simsun; text-align: left; color: RGB (51,51,51); text-transform: none; text-indent: 0px; letter-spacing: normal; word-spacing: 0px; white-space: normal; widows: 1; font-size-adjustment: none; font-stretch: normal; webkit-text-strok E-width: 0px; / >
According to the report, the scale of fresh e-commerce transactions in the first half of 2018 was 105.16 billion yuan, up 23.5% from 85.14 billion yuan in the first half of 2017. According to market analysis, fresh food is very popular with young consumers, and with the increase of population in China, the future fresh e-commerce market has great potential. In 2018, it is estimated that the scale of the fresh electricity market in China will reach more than 200 billion yuan, which shows that the fresh electricity market will flourish. However, as the market competition intensifies, the fresh industry will usher in the shuffle period.
The size of mother-to-child e-commerce market reached 373.63 billion yuan < br style= "font: 100.14 px/30 PX simsun; text-align: left; color: RGB (51,51,51)51); text-transform: none; text-indent: 0px; letter-spacing: normal; word-spacing: 0px; white-space: normal; widows: 1; font-size-adjustment: none; font-stretch: normal; webkit-text-stroke-width: 0px; "/>
In the first half of 2018, the scale of China's mother infant e-commerce market reached 373 billion 630 million yuan. The electricity market is expected to reach 747 billion 260 million yuan by the end of 2018. China's maternal and child market is undoubtedly a big cake. Public information shows that China is the second largest consumer of baby products in the world after the US. By the end of 2018, the size of mother-to-child family groups in China will reach 290 million yuan, and the market size of mother-to-child industry will exceed 3 trillion yuan, which will be accelerated by an annual increase of 30 billion yuan.