"Double 11" fancy sales promotion set how to deal with more consumers?

Today, the annual "double 11" shopping Carnival of & ldquo; hand cutting Party & rdquo; begins. Consumers choose to buy online at & ldquo; double 11 & rdquo;. The picture shows the cheap discounts offered by businesses. &During the "double 11" period, there are various marketing methods such as low price temptation, complimentary coupons, full reduction, etc., but this period is also the peak period of various complaints and returns, and various returns and complaints emerge in an endless stream. In the face of the "fancy promotion" launched by businesses, the Consumer Protection Commission of Keqiao District reminds consumers to keep a rational mind and guard against consumption traps.
Pay the deposit one month in advance, pay the discount in the first two hours, there are many ways for merchants
As early as nearly a month ago, Ms. Li, a citizen of Keqiao, found that many online businesses began to prepay the "double 11" deposit, that is, prepay the deposit in advance, and there is no small discount for the purchase of this product on the day of "double 11". Ms. Li thought that there were many things to buy at home, such as milk powder and wet urine, skin care products and clothes, so milk powder prepayment After 9 cans of deposit and 8 bags of deposit in advance for diaper, you can get hundreds of dollars off your payment. Ms. Li felt that she made it, but she didn't consider any potential risks, such as whether she would be unable to pay at that time, whether the order would be cancelled without any reason, etc.
Mr. Wang, a citizen, took a fancy to a watch on an e-commerce platform. He found that there were two kinds of discounts on the day of the "double 11": one was the preferential price for the first two hours of payment, and the other was the preferential price for the whole day. The difference between the two was 500 yuan. Mr. Wang had decided to set an alarm clock and start the robbery on time at 0 o'clock on the 11th. The reporter noted that there are many other products that have set up the mode of "double 11" starting at zero o'clock on the same day. In the first few minutes, the mode of placing an order and buying a large amount of discounts was set up. Like a car sticker, the original price is more than 2000. The merchants prompt "double 11" in the sales page. The top five orderers can enjoy a 40% discount. As long as the price is more than 800, this kind of promotion is undoubtedly a gimmick of the merchants. And a lot of e-businesses are engaged in similar prepayment deposit and zero point order discount to attract consumers' attention in advance.
In addition to the extensive promotion of e-commerce, physical stores are not willing to lag behind. Some supermarkets and shopping malls are involved in the shopping carnival. Zhang said that she didn't want to go to the supermarket to catch up with the bustle this year. Last year, when she saw the activity in the supermarket, a lot of people around her went there and went there by themselves. As a result, she found that there were a lot of people in the supermarket, and the goods on the shelves for the activity were like no money, and they were quickly snapped up. She has a lot of toilet paper, shampoo and shower gel, which have not been used up until this year. She also occupies a lot of places in her family. Aunt Zhang calls it hard to be impulsive and follow the trend of consumption.
&There are many complaints about online shopping
The relevant person in charge of Keqiao District Consumer Protection Commission told reporters that the "double 11" period is also a high incidence period of consumer disputes. According to the comprehensive analysis of 232 online shopping complaints accepted last year, the contents of online shopping complaints are mainly focused on the problems such as the failure of preferential promotion, the inconsistency of product quality and description of merchants, the cancellation of orders by merchants without authorization, the difficulty of after-sales service guarantee, and the delay of delivery.
In recent years, the e-commerce platform popular advance deposit system, businesses require consumers to pay the balance within the specified time after the advance deposit to enjoy the preferential price, but in fact, there are "greasy" such as the system cannot pay within the specified time, the order is cancelled without reason, and the deposit is not returned;.
Some citizens said that the non refundable provision of advance deposit is actually quite passive for consumers. Since the pre-sale of many e-commerce platforms has started in October this year, it's a long time before the final payment is paid and the goods are received. At the beginning, I don't think there's anything. Later, I think some things are actually wanted to be used recently, but the rule is that the transaction can only be carried out on the day of the "double 11", and the express delivery during the "double 11" period is also better than that during the "double 11" period Usually wait for a longer time, suddenly let oneself fall into a more passive situation.
In addition, there are many complaints about the quality of various commodities, logistics and transportation.
Ms. He bought a Hanfu skirt in a shop on an e-commerce platform, worth more than 200 yuan. However, after receiving the goods, she found that the front of the skirt was crooked, and the up and down were uneven, but the merchants were not willing to return it. Ms. He complained to the district consumer protection Commission, and the merchants returned the money after negotiation. Ms. Zhu of Qian Qing bought 4 pairs of curtains at a curtain shop in Baoshang, with a total price of 1185 yuan, which was the price after participating in the activity. After receiving the goods, she found that there was a problem with one pair of curtains (curtains plus window screens) with the original price of 790 yuan (curtains plus window screens). The window screens had knots, and the weaving was uneven under the window screen splicing. There were many holes and joints on the curtains. After no communication with the merchants, she went to Qianqing town After mediation by law enforcement personnel, both parties reach an agreement that the complained party agrees to compensate the complainant 200 yuan on the basis of no return and refund.
Consumers should be rational and alert to traps
In the face of the "double 11" shopping temptation, the staff of the consumer rights protection branch of the market supervision bureau of Keqiao District reminded consumers that during the "double 11" period, various promotional advertisements of e-commerce could easily make consumers impulsive and follow the trend. It is recommended that consumers make a list of items to be purchased before the "double 11" and purchase them according to the listTo avoid waste. Don't blindly follow the trend to buy unnecessary goods, and don't be confused by the words "discount" and "cheap" and "cash back". Be alert to price traps and avoid damage to rights and interests.
When online shopping, consumers need to compare three stores. They need to choose regular, large-scale and well-known websites. They need to choose online stores with high visit volume, good credit and high reputation.
When online shopping, it is better to communicate fully with the seller to obtain more relevant information and save screenshots and information. Before placing an order, you should carefully read the description of the goods and the promotion rules, determine the specifications, models, use methods, scope of application and other information of the goods, clarify the scope of use of red envelopes, points and coupons, and avoid unnecessary disputes afterwards.
In addition, consumers should know more about laws and regulations such as the law of the people's Republic of China on the protection of consumers' rights and interests, the law of e-commerce and other relevant laws and regulations at ordinary times. In the process of participating in online consumption, consumers should advocate to fulfill corresponding consumption responsibilities, and timely reflect the illegal behaviors of e-commerce platforms and relevant operators. Once their legitimate rights and interests are damaged, consumers shouldWe should take the initiative to safeguard our rights in accordance with the law.