Textile enterprises will withstand the pressure in 2018 and work hard to sow new hope in 2019
2019-01-06 06:37:52
2018 is over. Looking back on this year, the economic operation is stable, changing and worrying, the external environment is complex and severe, and the economy is facing downward pressure. In this year, many textile and apparel enterprises have made gratifying achievements despite some setbacks. At the beginning of the new year of 2019, textile enterprises are inspired, confident, and concentrate on doing their own work, planting the future and hope in a step-by-step practice.
1 Happiness and worry in the past year < br />.
Weng Li, general manager of Ningbo Height Import and Export Co., Ltd., said that in the past year, the company had not achieved its target plan at the beginning of the year. On the one hand, the uncertainty of trade with the United States leads to the fact that Chinese export enterprises dare not rush to quote and accept orders. Similarly, American buyers do not rush to place orders to our suppliers. At the same time, American buyers are looking for stable suppliers outside our country. On the other hand, due to the rising cost of domestic electricity, land, labor and environmental protection, the cost of products is rising, which is unacceptable to foreign customers to a certain extent, and the cost pressure is difficult to pass on to the final customers.
Faced with the same situation, Wang Lihua, general manager of Yancheng Hongxiang Garment Co., Ltd., seems worried. In 2018, Wang Lihua strengthened the domestic market to take orders. But he is also conscious that he is now facing a new round of shuffling, and this road has to continue. He hoped that the government and trade associations would increase their support to small and micro enterprises and help them out of the dilemma as soon as possible.
As a traditional textile industry, the overall situation of the industry in 2018 is not optimistic, coupled with the impact of domestic and foreign economic situation and Sino-US trade frictions, industry pressure further increased. Environmental protection, raw materials and labor costs are further increased, competition with the industry is growing, and downstream customer demand is weak. The person in charge of Xinxiang Egret Investment Group Co., Ltd. In the new normal economic situation, if we want to survive the “ cold winter & rdquo; only by strengthening ourselves can we remain invincible in the market competition.
Since 2018, most of the production, quality and energy consumption goals set by enterprises have been achieved. "Rdquo," said the director of Lanxi Sublimation Textile Co., Ltd. However, in the process of development, enterprises are also facing the rising wages of raw materials and employees in the textile industry, and the thinner and thinner processing costs lead to the smaller and smaller profit margin of enterprises.
At present, the most worrying thing for this person in charge is that the company lacks innovation ability and core competitiveness in the market, because the labor cost of low-end products has no advantage. For this reason, Lanxi Sublimation has made up its mind to strengthen R&D and innovation, expand products of other categories, and enhance the market competitiveness of enterprises by implementing diversified development strategy.
2. Insist on Innovation Harvest < br />.
Although the macroeconomic situation in 2018 is rather grim, there are still many enterprises that have achieved gratifying growth in efficiency.
In 2018, Xinxiang Egret Investment Group Co., Ltd. will still focus on regenerated cellulose filament, spandex and other dominant industries. Its economic structure has evolved from regenerated cellulose filament and staple fibre to regenerated cellulose filament and spandex & ldquo; double-wheel drive & rdquo; green fiber, high-end weaving, high-end double twist yarn, high-end printing and dyeing. The strategic pattern of vigorous development. In order to improve the development quality and comprehensive competitiveness of the company, the company is currently building 3-times; 20,000 tons of superfine polyurethane fiber phase II (40,000 tons), 100 million meters per year cold transfer printing and dyeing project, 2-times; 170 tons/hour steam boiler project (phase II).
Another important factor driving the growth of egrets in Xinxiang is the enhancement of innovation ability. In recent years, the company has made innovations in technology, equipment and management, product development and other aspects. In conjunction with Southwest Jiaotong University, the company has completed the transformation of the new solvent spinning cellulose filament project from laboratory to small scale test, and has also made breakthroughs in solvent recovery and fiber physical indicators in the fields of ldquo, ionic liquid spinning technology and rdquo, which were carried out with the Institute of Process Studies of the Chinese Academy of Sciences. Cheongsam products made from company & ldquo; fantasy Silk & rdquo; as the main raw materials have attracted the attention of the downstream market. Especially in the field of environmental protection, the company has invested more than 50 million yuan in the treatment of boiler combustion exhaust gas, process exhaust gas, VOCS, dust pollution and upgrading of wastewater treatment system in the past year.
As of October 2018, the total assets of Xinxiang Egret Investment Group Co., Ltd. reached 9.27 billion yuan, an increase of 14.3% over the previous year; the industrial output value reached 3.945 billion yuan, an increase of 16.9% over the previous year; the main business income reached 4.555 billion yuan, an increase of 12.5% over the previous year; the profit reached 226 million yuan, an increase of 31.5% over the previous year; the export earned foreign exchange reached 144 million yuan, an increase of 17.5% over the previous year.9%, the company was awarded the title of “ Top 50 Chinese textile and apparel brand value &rdquo.
In 2018, Shanxi Oasis Textile Co., Ltd., whose sales revenue increased rapidly, fulfilled its annual production and operation target three months ahead of schedule. It exceeded 300 million yuan one month ahead of schedule. In September and November 2018, sales revenue exceeded 45 million yuan, creating the highest monthly sales record of the company, and several indicators reached the best level in the past 50 years.
Wang Limin, secretary and chairman of the Party Committee of Huafang Co., Ltd., believes that the market is changing, the products are changing, and the marketing is changing. Only by firmly adhering to “ Innovation & rdquo; can the spirit go forward. In 2018, Huafang Co., Ltd., through adjusting its market strategy and implementing “ full-staff marketing ” awareness and methods, won the French & ldquo; Yishe & rdquo; exclusive agency for brand production and sales in China, “ blue Platinum & rdquo; brand won the “ China Home Textile Home Brand Media Impact Award ”.
3 New Year's New Bureau Planting Hope
Speaking of the company's future development, the head of Lanxi Sublimation Textile Co., Ltd. confidently said: & ldquo; In addition to intensifying the development and innovation efforts, in 2019 will also increase the further development of the domestic market in Jiangsu and Zhejiang, and establish strategic cooperative relations with more terminal apparel enterprises. ”
The head of Shanxi Oasis Textile Co., Ltd. said that the company should speed up the completion and commissioning of the first phase of the intellectualized bast textile project in Jincheng Goldsmith Economic Development Zone, and strive for the project to achieve production and effectiveness in May 2019. The old factory area will invest more than 170 million yuan to intellectualize some equipment, and focus on improving hemp fiber cotton type and high count and high quality production capacity of hemp yarn. At the end of May, more than 5 million yuan of industrial wastewater upgrading projects were completed, and short boards for environmental protection and treatment were resolutely completed. In 2019, the company completed its current output value and sales revenue of 500 million yuan each year, with a total profit of 20 million yuan. Among them: the old factory area achieves output value and sales of 300 million yuan, realizing profits of 10 million yuan; the new factory area achieves output value and sales of 200 million yuan, realizing profits of 10 million yuan.
In order to further improve the industrial chain, Xinxiang Egret Investment Group Co., Ltd. takes advantage of & ldquo; retreat to the city and enter the garden & rdquo; this opportunity to do a good job in upgrading the filament industry. Focus on & ldquo; enlarge and strengthen the main industry of fibers, extend the industry & rdquo; strategic development goals, in accordance with & ldquo; fibers, grey cloth, printing and dyeing, clothing, Energy & rdquo; five development plate layout. In addition, the company also plans to build an annual production of 20,000 tons of regenerated cellulose filament project, an annual production of 30,000 tons of spandex project, striving to achieve the goal of sales revenue exceeding 10 billion yuan.
Weng Li, general manager of Ningbo Highly Import and Export Co., Ltd., said that in 2019, some products with low capacity and added value will be transferred to overseas factories such as Cambodia. Domestic factories will unswervingly take the road of product upgrading, self-development and design capability upgrading. Under the background of the transformation of old and new production capacity, a new production and processing industry conforming to industrial demand will be formed, with a view to achieving business growth in 2019.
For the plan of 2019, Huafang Co., Ltd. will continue to adhere to the main line of lean production management, lead by wisdom, innovate and develop, make better use of external intellectual resources, further improve the level of intelligent manufacturing and build “ smart factory ”. Based on the layout of Binzhou, Shandong Province, as the base of product development, product incubation and production, Africa and other target countries as the production and export base, the United States and Europe as the international R&D center and brand innovation center, we have made greater strides in the global layout of international production capacity.